We offer exquisite, custom-made jewelry at prices that are accessible, allowing everyone to enjoy high-quality, authentic designs without breaking the bank.
The Diamond Guy ™️ is your premier destination for custom-made, authentic jewelry that combines sustainability and affordability. What sets us apart is our commitment to ethically sourcing the finest materials, ensuring that every piece not only shines with beauty but also with a conscience. We take pride in creating unique, custom-designed jewelry that caters to your individual style and needs, all while maintaining an affordable price point. Our dedication to sustainability means that you can adorn yourself with stunning pieces, knowing that they were crafted with respect for the environment and fair labor practices. Experience the perfect blend of elegance, ethics, and affordability with The Diamond Guy ™️.
Our jewelry is crafted with a strong commitment to sustainability, ensuring that each piece is made with environmentally responsible practices.
Our materials are ethically sourced, ensuring that your jewelry not only looks beautiful but is also produced with respect for fair labor practices and environmental stewardship.
Design your own love story with our unique custom engagement rings, tailored to reflect your individuality and romance.
Discover timeless elegance with our classic engagement rings, crafted to perfection for your special moments.
Design your own love story with our unique custom engagement rings, tailored to reflect your individuality and romance.
Experience the lasting beauty of our natural diamonds & lab grown diamonds, sourced for their exceptional quality and radiance.
Celebrate your eternal love with our beautifully crafted wedding bands, symbolizing commitment and unity.
Experience the lasting beauty of our natural diamonds & lab grown diamonds, sourced for their exceptional quality and radiance.
Design your own love story with our unique custom engagement rings, tailored to reflect your individuality and romance.
Discover timeless elegance with our classic engagement rings, crafted to perfection for your special moments.
Design your own love story with our unique custom engagement rings, tailored to reflect your individuality and romance.
Experience the lasting beauty of our natural diamonds & lab grown diamonds, sourced for their exceptional quality and radiance.
Celebrate your eternal love with our beautifully crafted wedding bands, symbolizing commitment and unity.
Design your own love story with our unique custom engagement rings, tailored to reflect your individuality and romance.
Discover timeless elegance with our classic engagement rings, crafted to perfection for your special moments.
Design your own love story with our unique custom engagement rings, tailored to reflect your individuality and romance.
Experience the lasting beauty of our natural diamonds & lab grown diamonds, sourced for their exceptional quality and radiance.
Celebrate your eternal love with our beautifully crafted wedding bands, symbolizing commitment and unity.
EXCELLENTBased on 262 reviewsTrustindex verifies that the original source of the review is Google.Jessie Stevenson2024-10-01The most exquisite diamonds and excellent service!Trustindex verifies that the original source of the review is Google.André2024-09-29Please do not go anywhere else, than The Diamond Guy. You will not find better quality at the price they are able to offer. They are located in a safe area and there is a secure parking area right next to the complex for added ease. I showed Darren a picture, we spoke for 15 mins, 3 weeks later he gave me a ring which my fiancé has been staring at for the last 3 days straight. He explained everything so clearly with his wealth of knowledge and not once forced anything upon his customer. I had the choice, and he made it happen. Gemma has answered every single question I had for the last 10 months, and was so warm and supportive through everything. If anything, her excitement made me more exited! Both of you are so passionate and professional which made the experience 10/10. You two are a fantastic duo, and I cannot thank you enough.Trustindex verifies that the original source of the review is Google.Michelle Brynard2024-09-11Absolutely INLOVE with my ring, would 100% recommend!!!!! Thanks a bunch 💍Trustindex verifies that the original source of the review is Google.Louise Tempier2024-04-04The Diamond Guy made our dream wedding bands, even if I made contact on Instagram from France, even if we had just one day available in Cape Town to pick up the rings and even if there was two public holidays during that period for the workshop. Darren always found some solutions and the result is amazing!Trustindex verifies that the original source of the review is Google.tiaan maistry2024-04-02Service was outstanding!!! The ring was spectacular...definitely recommend the Diamond Guy!!!!!Trustindex verifies that the original source of the review is Google.Janke du Randt2024-04-02The Diamond Guy made my dream engagement ring - even better than I would ever have thought. Hands down the best jeweller in SA!Trustindex verifies that the original source of the review is Google.Ivan Jooste2024-04-02Extremely satisfied with the service from TDG!! They have been hands on since the start of the ring hunting process, providing the necessary information and guidance to make the process easy and very comfortable. With a great variety of products and tailor made rings you are guaranteed to find the perfect ring for your partner, and at a very affordable price!! We are very happy and I cannot thank Darren and his team enough!! 5/5 would recommend!!Trustindex verifies that the original source of the review is Google.James L2024-02-19Had a wonderful experience buying an engagement ring with the Diamond Guy. I was provided with plenty of design options and a fantastic diamond at a great price. The communication was very easy and smooth with the ring being created and delivered as promised. Would definitely recommend!Trustindex verifies that the original source of the review is Google.Aimee Place2024-02-08Darren is the absolute best! I have used him to help create a few custom pieces and he gets them right every time! And so easy to work with!Trustindex verifies that the original source of the review is Google.Ruben Darby2023-12-03Darren was really helpful and a wonderful guy. Loved the ring. Will definitely be coming back to him for the wedding bands.
Discover how easy it is to create your dream piece of jewelry with our simple and personalized process.
Select from a stunning array of ethically sourced diamonds or lab-grown options, ensuring your choice reflects your unique style and values.
Pick the perfect band to complement your chosen stone, with a variety of metals and styles available to match your vision and personality.
Receive a tailored quote for your custom piece, so you can proceed with confidence knowing exactly what to expect.
We are proud to collaborate with esteemed institutes such as the Gemological Institute of America (GIA) and the European Gemological Laboratory (EGL). These partnerships ensure that quality is never compromised, and the highest standards are maintained. Through these collaborations, we guarantee that every piece of jewelry we create not only meets but exceeds industry benchmarks for excellence, providing you with authentic, meticulously crafted pieces.
Ready to create something extraordinary together? Connect with us to explore how we can bring your vision to life with sustainable, affordable, and ethically sourced custom jewelry. Let’s make magic happen!
EXCELLENTBased on 262 reviewsTrustindex verifies that the original source of the review is Google.Jessie Stevenson2024-10-01The most exquisite diamonds and excellent service!Trustindex verifies that the original source of the review is Google.André2024-09-29Please do not go anywhere else, than The Diamond Guy. You will not find better quality at the price they are able to offer. They are located in a safe area and there is a secure parking area right next to the complex for added ease. I showed Darren a picture, we spoke for 15 mins, 3 weeks later he gave me a ring which my fiancé has been staring at for the last 3 days straight. He explained everything so clearly with his wealth of knowledge and not once forced anything upon his customer. I had the choice, and he made it happen. Gemma has answered every single question I had for the last 10 months, and was so warm and supportive through everything. If anything, her excitement made me more exited! Both of you are so passionate and professional which made the experience 10/10. You two are a fantastic duo, and I cannot thank you enough.Trustindex verifies that the original source of the review is Google.Michelle Brynard2024-09-11Absolutely INLOVE with my ring, would 100% recommend!!!!! Thanks a bunch 💍Trustindex verifies that the original source of the review is Google.Louise Tempier2024-04-04The Diamond Guy made our dream wedding bands, even if I made contact on Instagram from France, even if we had just one day available in Cape Town to pick up the rings and even if there was two public holidays during that period for the workshop. Darren always found some solutions and the result is amazing!Trustindex verifies that the original source of the review is Google.tiaan maistry2024-04-02Service was outstanding!!! The ring was spectacular...definitely recommend the Diamond Guy!!!!!Trustindex verifies that the original source of the review is Google.Janke du Randt2024-04-02The Diamond Guy made my dream engagement ring - even better than I would ever have thought. Hands down the best jeweller in SA!Trustindex verifies that the original source of the review is Google.Ivan Jooste2024-04-02Extremely satisfied with the service from TDG!! They have been hands on since the start of the ring hunting process, providing the necessary information and guidance to make the process easy and very comfortable. With a great variety of products and tailor made rings you are guaranteed to find the perfect ring for your partner, and at a very affordable price!! We are very happy and I cannot thank Darren and his team enough!! 5/5 would recommend!!Trustindex verifies that the original source of the review is Google.James L2024-02-19Had a wonderful experience buying an engagement ring with the Diamond Guy. I was provided with plenty of design options and a fantastic diamond at a great price. The communication was very easy and smooth with the ring being created and delivered as promised. Would definitely recommend!Trustindex verifies that the original source of the review is Google.Aimee Place2024-02-08Darren is the absolute best! I have used him to help create a few custom pieces and he gets them right every time! And so easy to work with!Trustindex verifies that the original source of the review is Google.Ruben Darby2023-12-03Darren was really helpful and a wonderful guy. Loved the ring. Will definitely be coming back to him for the wedding bands.
At The Diamond Guy™, we are committed to providing exceptional quality, ethical sourcing, and unmatched craftsmanship in every piece we create. Our values are rooted in sustainability, transparency, and customer satisfaction.
We collaborate with esteemed institutions like the GIA and the European Gemological Laboratory to ensure that each diamond meets the highest standards of excellence. Your trust is our top priority, and we strive to make your experience with us as brilliant and unique as the jewelry we offer.
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